IB Influencing Business

Logo and payoff have changed

The Reasons for Change

The end of 2018 has seen big changes for IB; Giampiero Soncini, a top manager with long maritime experience  joined IB, as new CEO of the Marine division, while Chairman Maurizio Ricci assumed the role of CEO of the Industrial division.

IB starts a new path towards achieving ambitious goals and the rebranding graphically reflects such intentions.

Why Influencing Business?

IB has what the companies of the future need: cutting edge technologies, experience and expertise.

IB has innovative products that meet and anticipate market’s needs, make the difference and can positively impact the way our customers operate and work.

How was the logo designed?

The logo was created starting from the two letters of the old logo and thinking of a change, of one step forward. The logo represents sailing before the wind, to reach new and wider horizons.

Hidden between the two letters, I and B, is the number 1 that represents our determination and willingness to become the point of reference in the industries we operate.